Budweiser is Launching its own NFT Series
America’s number one brewer, Budweiser, has sold a collection of 1936 beer cans Non-fungible tokens (NFTs) for over $1 million worth of Ethereum.
Budweiser Beer Cans’ NFTs
The collection comprises 1,936 unique digital cans, celebrating the year Budweiser started packaging its beer in cans. Called the Budverse Heritage edition, each NFT is unique and generated based on archived photos, designs and, ads spanning Budweiser history.
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The NFTs aren’t just unique digital arts; they will also grant holders who have reached the legal drinking age access to the Budverse, with exclusive benefits, surprises, and rewards. There are also 36 core NFTs which are gold editions and grant the holder a VIP ticket that the company originally sold for $999.
With this collection, it appears that the beer maker will implement more ideas along these lines as it seeks to attract a new market. While it hasn’t revealed many details about the Budverse, its metaverse approach suggests the company has more up its sleeves.
Early buyers of the NFT have already started selling for a profit, with one selling for 7ETH on the secondary market, days after buying the NFT for less than 1ETH. If the history of the NFT market is anything to go by, one can expect a massive boom in the secondary market in the coming days.
Notably, the NFT collection is not Budweiser’s first foray into the blockchain scene as it recently bought the beer.eth domain name for 30ETH.
Budweiser, Others Embracing NFT and Metaverse
Ever since Facebook rebranded itself into Meta and revealed that the new focus of its businesses would be to drive the adoption of this new buzzword, many corporations around the world are now awake to the limitless opportunity this space holds.
While Budweiser is the most recent to embrace NFTs, companies like Burger King have already launched their ‘Keep it Real Meals’ NFT campaign. Also, other companies like Nike, Coca-Cola, Taco Bell, and Microsoft have introduced their different variations of an NFT.
Thus the space has been able to gain a lot of mainstream attention, which has led to a substantial increase in the value of the sector. A report by DappRadar showed that the trading volume of the sector is already over $10 billion, while Grayscale posits that the space is a potential $1 trillion market.